Designing The First P2P Parking Platform in the Balkans

Parking Mapa is the first P2P parking platform in the Balkans. The original concept was born from a mission to connect private parking owners directly with drivers in search of a spot. In this project, I led the redesign of the platform’s initial MVP. My primary objective was to transform a pioneering concept into a sophisticated digital product.

Role

Product Designer

Timeline

3 weeks

Deliverables

MVP Strategy Plan

Brand Identity Redesign

UX Research

Design System

Interactive Prototype

Modern Brand Identity

The new identity was designed entirely from scratch. With no clear visual language in place, my goal was to create a professional brand that communicates trust and authority from the first interaction.

Plus Jacarta Sans

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Bold

Semi Bold

Medium

Regular

Medium

Regular

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#3F3F46

PARKING

MAPA

Seamles Search Experience

Seamles Parking
Search

Data suggests that the majority of users will interact with this page to browse availability, often before they even consider creating an account. Therefore, the goal was to make discovery as frictionless as possible.

Simple and Intuitive Onboarding Flow

Intuitive onboarding flow

To encourage the supply side of the marketplace, posting a parking spot had to feel effortless. I implemented a 4-step progressive disclosure form to prevent cognitive overload.

Data-Driven Dashboard

The dashboard was designed to transition the user from a one-time poster to an active parking manager.
Here, users can oversee their entire portfolio of spots with ease.

High Converting
Landing Page

The new landing page is designed to communicate the brand’s value proposition clearly: positioning Parking Mapa as a tool for passive income for owners and a stress-free solution for drivers.